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Video Content: 7 Ways to Optimize It for Search

Online videos are more popular now than ever. Over 100 hours of video are uploaded to YouTube every minute, and more and more websites are starting to add video to their content.

While video can provide an entertaining way to share information with others, and since it has the simple ability to go viral, it’s a popular choice among many website owners. However, when it comes to boosting your site’s search engine optimization efforts, placing a simple video on your site will not do too much to help. Instead, you need to make sure that your video also contains content in the form of captions or transcripts in order to boost your SEO. But how exactly do you optimize your video content for search?

1. Have your content professionally transcribed

The very most important part of optimizing your video content for search is to have your content transcribed by a professional. There are plenty of out there that are talented and willing to provide you with an accurate transcription of your content, which is much better than you’d have if you tackled the transcription on your own. Plus transcription service providers are able to turn your project around in a timely fashion, which means you can place your transcript on your site in a matter of days.

2. Host the video yourself

When you add video to your website, you can either embed the video on your own website or you can host your video on a popular video site such as YouTube. If you truly want to optimize your video content for search, you need to host the video yourself. This way, your content will have a chance to boost your SEO and draw traffic to your own site. If you allow YouTube to host your video, your video content will not work in your favor and instead will just be helping the video host.

3. Place the transcript on a separate page

When it comes to transcriptions, it’s a good idea to add a small caption to the video and place the full transcription on a separate page. The success of SEO is based strongly on keywords, but also on keyword density. If you have a video and the transcript on one page, it’s likely the web page will become too big, and you’ll lose content density. When you place the video and content on separate pages, you are now providing two pages with keywords and strong keyword density to help the search engines find and rank your site.

4. Use a site map

Site maps are important for search engine crawlers. They use these pages to help locate every single page of the website in order to ensure they crawl each one and rank it appropriately. Make sure that your video and transcription are on your site map. This way, you can guarantee that the search engine crawlers will locate and rank your page, which will help to boost your video content for search.

5. Add titles and descriptions

Make sure that you add titles and descriptions to your videos. Search engine crawlers can access the content behind the scenes of your video, which means that they’ll be able to see your title and description. Make sure your title and description are detailed and accurately represent your video, and try to use keywords whenever possible, but only if you use them naturally. If you try to keyword stuff your titles and descriptions, it will actually hurt your SEO efforts instead of boost them.

6. Use descriptive URLs

Using keywords and descriptions in your URLs will help boost your video and your video content. For example, a URL that contains the title of the video will be more beneficial to your video and its content than a URL that says www.website.com/URL 12345. The more descriptive your URL, the more beneficial it will be to your video.

7. Use descriptive links

Since you’re going to place your content on a separate page than your video, it’s important that you use descriptive links to make your audience aware of the transcription. Be sure to link to the transcription from the video page and vice versa, but you want your links to be more descriptive than “click here”. Instead, you want your links to read “click here to read a full transcript of the {insert title} video.” This way, the search engine crawlers and your audience will know exactly what they’re getting when they click on the link, which can help optimize your video for search.

Optimizing your video content for search is important if you want to rank high on the search engines and help your audience find you. No matter what tactics you implement, it’s important to remember that an accurate and detailed transcription of your video content is the most important factor, so be sure to choose your transcription service provider carefully in order toreceive the best results to help boost your overall SEO and make your video optimized for search.

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Cameron Ellis

Cameron Ellis is an internet marketing professional and freelance writer. Cameron uses guest blogging to share advice and help others with online marketing.

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