SEO Tips and Strategies
Search engine optimization (SEO) remains as important as ever even as your customers find you through social media and make use of their mobile devices. Google remains, of course, the largest web search engine in the world, dominating the US market with a 67 percent share and upwards of 90 percent in some other markets.
With Google in mind, you need to keep pace with the changes this search engine has made especially as it has transitioned from its previous algorithms to Hummingbird, its latest measuring stick for website effectiveness.
If you are in Google’s good graces, your website stands to succeed. A successful website will also have a big impact on your business, something your can achieve by following the latest SEO trends for today.
Original Content Updated Often
What you put on your website is important and that information should be useful, accurate and informative. Good content is not enough. A regularly updated website or blog is also important.
Plan to update your site at least once daily, using related images and the appropriate tags for photos and documentation alike. If you are an expert at what you do, conduct interviews and post stories on your site as well.
Keyword-rich URLs are preferred, what also helps search engines determine what you’re saying. Ideally, your URLs will match your titles and come in at no more than 70 characters.
Separate words by using hyphens and when using subdirectories go no more than three directories deep. Use a URL shortener when sharing your updates via social media. Goo.gl is an excellent shortener, what provides rich data that is indexed quickly especially when you use Google Plus to share that information.
Use Header Tags Wisely
Make good use of header tags in every article you write. Your H1 tag should be your title tag, keyword rich data to help people find your article.
Use H2 tags for your sub headers and H3 tags for the related information at the end of the article. Go natural here: keyword stuffing can look obvious and may get you in trouble with the search engines.
It isn’t enough to write good content. You need to write what used to be known as “pillar” content or detailed information that gets read, referenced and visited frequently. In Aug. 2013, Google launched its In-Depth Articles feature in a bid to separate the ordinary content from the extraordinary. This feature works by providing search results and then listing a section of in-depth articles under the link, “more in-depth articles.”
In-depth articles are desirable for people looking for detailed information about a topic. Generally, articles that are 2,000 to 5,000 words long are the articles that Google categorizes in this section. You probably cannot write in-depth or cornerstone content regularly, but once per month can help your site shine. Make sure that you have a strong headline, an SEO title tag, a related image that can be crawled and indexed, a description of the content, the date published and the article’s body.
Google Authorship Markup
The importance of Google authorship is not always understood. Suffice to say, it is important and should be part of your article writing strategy. Authorship is the way that Google helps users discover great content.
Author information appears in Google web search and in Google News. You can control the display of your authorship too for your Google+ profile. Google advises authors to provide a “good, recognizable headshot” for their profile photo. Link to your content by using a verified email address or set up authorship by linking your content to your Google+ profile.
There are other factors that will impact your SEO in the coming months to year, but the ones here are of the utmost importance. While Google has changed its algorithm for an untold number of times in the past several years one thing hasn’t changed: its desire to serve up valuable and useful web content to search engine users. And that’s what you can provide by applying these trends to what you do.